Blog Posts

My blog writing is topic-driven and SEO focused. I have written marketing content for a variety of different industries and I always make an effort to become an expert at any topic I am given.

I designed a content marketing strategy for Bernie Brenner, founder of TrueCar’s new brand, Rollick and I continue to help build their blog. Rollick is a company dedicated to creating a superior buying and selling experience for powersports and outdoor recreational vehicles. Below are some of the blog posts I have written for them.

I have also written a series of posts for Rollick on ATVs and UTVs for Progressive Insurance.

You can view more of my work for Rollick on their blog.

 
 

I have grown the the Socks Addict blog from 0 to 1,000+ daily visitors from Google. The following posts for Socks Addict are some of the top ranking on Google: 

You can view more of my posts for Socks Addict on their blog.

Socks Addict Blog Highlights

Over 60 blogs have backlinks with an average of 15 inbound links per post.

Additional Socks Addict Marketing Highlights

  • Sent out a promotional postcard that generated over $70,000 in revenue.

  • Generated over $20,000 in revenue from SMS marketing with a 4.3% average CVR.

  • Generated $13,000+ in revenue over 2 months with Facebook advertisements with a 4.49% average CVR.

  • Social is up 173.09% YOY.

See email highlights in Email section below.

 
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Infographics


Emails

Below are some of my email highlights from November 2019 - January 2020.

Additional highlights from that period (11/2019 - 1/2020)

Total Revenue: $333,447.91

Average Order Value: $68.08

Delivery Rate: 98.67%

Open Rate: 11%

Click Rate: 12%

Conversion Rate: 10%

List Growth: 2%


Graphics


Videos

Jewel is new approach to e-commerce that makes luxury & fashion accessible to everyone who loves style. Cash-back options on world-renowned brands makes it a fun way to shop. Below are two videos I created that shows customers how to use Jewel on the web and on mobile.

Below are videos I created for Dewar Sloan, a business consulting company I interned with in the Summer of 2016. The purpose of the video below (Client Meeting Prep) was to inform one of their clients of the content in an upcoming meeting. 

Uploaded by Jordan Stokes on 2016-08-09.

Below is another video I created for Dewar Sloan. For this video, I compiled all of Dewar Sloan's white papers about Collaboration, and condensed them into a video script. I used VideoScribe, a whiteboard animation video tool, to create both of these videos. 

Uploaded by Jordan Stokes on 2016-08-24.


Digital Humanities Projects

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Content of Various University's Mission Statements

Collaborative project that analyzes the mission statements of Michigan State University colleges, Michigan State University and other Big Ten Universities, Women's Colleges, Minority Colleges, Ivy League Universities, and For-Profit Universities to find distinctions and similarities. I worked with RAW, a graphing tool used to make connections. I also used Palladio, Voyant, Topic Modeling Tool, and Google Fusion Tables.

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Analyzing Gender Distribution of Students at Michigan State University by Major and Calendar Year


Collaborative project that analyzes gender distribution in specific key majors at Michigan State University organized by calendar year. Allows for a visualization of gender disparities within fields of study at a major university. I primarily worked with RAW.


Digital Strategy for MSU Museum

DESCRIPTION REVIEW OF DIGITAL ENGAGEMENT FRAMEWORK

As a digital engagement strategy intern at the Michigan State University Museum, I utilized a digital engagement framework created by Jasper Visser and Jim Richardson from MuseumNext Practice. I wrote a description of this framework, as well as incorporated a review of the framework. 

You can visit my internship journal and portfolio here.


Photoshop Fun